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Hitachi sought to create a theatre presentation that was bold , tasteful, and attention-grabbing, yet also incorporate into the booth the ability to present images and specifications of the entire product line in a way all attendees could view them, even without entering the booth.
To make the most out of the limited space for the main theatre presentation, AVW/TELAV used a 9 by 18 foot tall Barco 6mm LED wall.
To make it simple for potential customers to view the entire product line, touch screen overlays on vertically mounted plasmas were used throughout the booth. Attendees could walk up to any plasma and navigate through screens that allowed them to even select and enlarge images for better detail.