Display Products, Inc. - New Brand and Company Name

InfoComm 07
SOURCE: Radius Display Products · POSTED: 06/05/07
www.radiusdp.com

INFOCOMM BOOTH 8216

Display Products, Inc. - New Brand and Company Name - Radius Display Products

Display Products, Inc., a leading manufacturer of draping, skirting, and fabric accessories for the audio-visual industry, is unveiling a new company name and brand identity. The 30-year old company will now be known as Radius Display Products (Booth 8216, Hall A). The change is effective immediately and will be accompanied by a corporate-wide re-branding initiative.

"Radius" is a brand acquired in 2004 with the purchase of the major assets of Hanna Design in Toronto, and is well known in the Trade Show Exhibit industry. "We are seeing more and more cross-over between our audio-visual business and our exhibit business," says Sherry Day, VP of sales for Radius Display Products. "Uniting our company and image under one brand will allow us to more effectively market all of our products across all the industries we serve. More and more our A/V clients are interested in promoting themselves and their clients using products from our trade show exhibit lines."

"The new name draws from the 30 years of equity in both the Display Products and Radius brands, and allows us to market more effectively as one company," says Tim Lightfoot, president. "The new logo portrays what our customers continually tell us is our greatest asset--our people. The 'people behind the product' is an aspect of the new image that really fits our company."

For more information on the company and its products, visit its new website at www.radiusdp.com.