2008 Rental & Staging Survey

This 19-page Rental & Staging industry survey aims to provide companies with information to design benefit packages that attract and retain industry talent and to improve marketing effectiveness by providing benchmarks in the areas of employee benefits and marketing best practices. Available only as a PDF.

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Questions Addressed

  1. What percentage of your company’s total revenue comes from rental & staging?
  2. How many full-time employees does your firm have?
  3. What state is your main office located in?
  4. Offices
    1. How many branch offices does your company operate?
    2. How many hotel locations does your company serve with at least one in-house staff member?
  5. Please break down as a percent of total revenue the following income streams based on the last 12 months:
    1. Equipment
    2. Labor
    3. Other (delivery, freight, incidental supplies)
  6. Based on annual rental & staging revenue, into what category does your company fit?
    1. Less than $2 million
    2. Between $2 million and $4 million
    3. Between $4 million and $6 million
    4. Between $6 million and $9 million
    5. Between $9 million and $12 million
    6. Between $12 million and $18 million
    7. Between $18 million and $25 million
    8. Between $25 million and $35 million
    9. Between $35 million and $50 million
    10. Greater than $50 million
  7. Does your firm have an employee handbook that explains policies, benefits and conditions of employment?
  8. Please select all the benefits your company offers to employees [For each of the below, we want to know Yes or No if offered. Other desired information is in brackets following each benefit.]
    1. Medical Insurance [% paid by Company]
      1. Individual Premium
      2. Dependant Premium
    2. Dental Insurance [% paid by Company]
      1. Individual Premium
      2. Dependant Premium
    3. Vision Insurance [% paid by Company]
      1. Individual Premium
      2. Dependant Premium
    4. Life Insurance [$ amount of benefit]
    5. Short-Term Disability [% paid by Company]
    6. Long-Term Disability [% paid by Company]
    7. 401K Plan [please describe matching benefit, e.g., 10% of employees first 15%]
    8. Profit Sharing Plan
    9. Flexible Spending Account (AKA Cafeteria or Section 125 plan)
    10. College-level tuition reimbursement [Annual Limit]
    11. Telecommuting
    12. Flex Time
    13. Automobile Allowance [Monthly Amount]
    14. Mileage Reimbursement [Amount per Mile]
    15. Bonus for accreditation/certification [Amount]
    16. Pager Duty [Amount per Week]
    17. Vacation [Enter minimum and maximum and year of employment when maximum is earned]
    18. Paid sick or personal leave [Number of days per year]
    19. Paid bereavement leave [number of days]
    20. Other benefits (please list)
  9. For medical Insurance, please select the type of plans offered to employees, the percentage of your workforce in each plan type.
    1. PPO
    2. HMO
    3. HSA (Health Savings Account plan)
    4. POS
  10. Does your company "lease" employees from a Professional Employee Organization such as ADP or Gevity?
    1. Yes
    2. No
    3. Did in the past
    4. Considering for future
  11. Processing payroll
    1. In-house
    2. Outsource
  12. Does your company employ any of the following positions:
    1. Director of Marketing
    2. Marketing Specialist
    3. Web Developer
    4. Graphics Designer
    5. IT/Network Specialist
    6. Human Resource/Benefits Specialist
    7. Other:
  13. Does your company outsource any of the following positions?
    1. Director of Marketing
    2. Marketing Specialist
    3. Web Developer
    4. Graphics Designer
    5. IT/Network Specialist
    6. Other:
  14. Please rank the following marketing tools based on effectiveness for your firm
    1. Website
    2. Yellow pages
    3. Online directories
    4. E-newsletter
    5. Print newsletter
    6. Print advertising
    7. Pay-per-click web advertising
  15. Please rank the following prospecting tools on effectiveness for your firm
    1. Cold calling
    2. Personal networking
    3. Mailing letters and brochures
    4. Email and PDFs
    5. Asking clients for referrals
    6. InfoComm iQ listing
  16. Please rank the following prospecting tools on effectiveness for your firm
    1. Cold calling
    2. Personal networking
    3. Mailing letters and brochures
    4. Email and PDFs
    5. Asking clients for referrals
    6. Print brochure
    7. Print catalog with model descriptions and/or pricing
    8. Video streamed online
    9. Video saved to CD-ROM or DVD
    10. Electronic brochure
    11. InfoComm iQ catalog
    12. InfoComm iQ listing