2005 AV Trends & Opportunities Study: State & Local Government

Overview of the role that AV plays in the state and local government industries based on surveys and one-on-one interviews. The report identifies product and service purchasing trends by level and department within state and local government.

The report is 39 pages. Available as a PDF or printed copy.

Member price: $349
Non-Member price: $499

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As listed above, InfoComm International members receive a 30% discount. Shipping and handling is already included in the price, if a printed copy is requested.

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Table of Contents

Market Analysis

Market Size and Growth
Segmentation
     Jurisdiction Type vs. Average Annual AV Spending
     Product vs. Configuration Type
     Channel vs. Transaction Type
Trends — Demand Drivers and Inhibitors

Customer Analysis

Segmentation
     Definition
     Sub-segments
AV Product Applications
     Common Applications
     End Customer Attractiveness
Purchase Decisions
     Decision Process
     Purchase Criteria
     Buying Preferences (Services/Channels)
Unmet Needs

Strategic Recommendations to AV Manufacturers and Pro-AV Dealers

How to Identify the Right Opportunity
How to Market to State and Local Government End Customers
Key Elements of Selling to State and Local Government End Customers
Critical Market Success Factors Manufacturers and Dealers Must Consider

Appendix — Sample List of Nationwide Cooperative Purchasing Programs