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Graham Barrett, AMX Australia and New Zealand marketing and communications manager, is responsible for AMX Australia and New Zealand's marketing, training, product management and consultant & tertiary activities and leads the dedicated group of marketing and industry professionals that is the product marketing team. In addition, Barrett is responsible for the acquisition and delivery of Australian and New Zealand requirements to the product management teams at AMXHQ and sits on a number of AMX product development boards as well as the AMX International Council.
Barrett came to AMX Australia (then AV Technology) in 1997, from the acquisition of New Media Systems, a systems integration and distribution company and founding AMX Dealer based in Sydney. In his role at New Media Systems, Barrett was responsible for the design, installation, programming and support of audiovisual and AMX control systems around Australia for eight years, building on experience in the professional audio, lighting and entertainment industries.
Joining AV technology founder Kevin Chatfield and a then staff of five, Mr. Barrett brought his extensive industry and AMX experience to the role of dealer manager, focusing on supporting and growing the fledgling AMX Dealer network in Australia. Delivering AV technology events such as the annual Dealer Conference and instigating what have become industry-leading initiatives such as AMX University training, Technology Seminars and the VAR network, Barrett has helped create the AMX brand in Australia.
During his tenure Barrett has been involved with many aspects of the operation of AMX Australia. Joining the management team of the company in 2006, he was appointed Marketing and Communications Manager in 2007.
Barrett is a qualified sound engineer, AMX ACE designer and installer and is AMX Australia and New Zealand's representative to the InfoComm and CEDIA industry bodies.