Greg Jeffreys is founder director of Paradigm AV Ltd, Bedford, UK, the specialist rear projection company, with more than 25 years’ experience of creating rear projection solutions and products. He is also Managing Director of Simulation Displays Ltd. He wrote the module on projected displays for Manchester’s UMIST University post-graduate MSc on Sustainable Electrical Building Design. He was a lead writer on the new ANSI/INFOCOMM 3M-2011 Projected Image System Contrast Ratio (‘PISCR’). Jeffreys is President-Elect of InfoComm International and will serve as President in 2012. Jeffreys  presents and teaches internationally. His courses are based on his academic work, the new quality standard, plus his professional experience. He is married with four children and his hobbies include family, walking and watching wildlife.