InfoComm Works to Protect the Meetings Industry
Type: Article, Report or Whitepaper
Topics: AV Industry; Business and Management; Government; Government Relations
Date: July 2011
When business meetings and events are cancelled, it is often the hourly-wage workers who pay the highest price. Generating one million jobs and $27 billion in wages in the U.S. alone, meetings and events represent an important part of the U.S. economy.
InfoComm International® has been working with a variety of coalitions to convince policymakers to tone down the dangerous rhetoric leading to the cancellation of meetings and events around the country; to embrace sensible guidelines for companies receiving taxpayer assistance; and to promote travel as an economic solution. InfoComm has joined U.S. Travel and other partner associations to achieve these goals through the launch of the Meetings Mean Business campaign in March 2009. The Meetings Mean Business campaign has utilized grassroots mobilization, paid advertising, new media strategies and breakthrough research to help policymakers, the media and the public understand the value of meetings and events and the one million jobs they support.
In addition, InfoComm is working with the American Society of Association Executives to preserve the right of non-profit organizations that lobby to host widely attended events with government employees. Currently, the Obama administration is considering implementing this restriction, which would have negative impacts on groups that host trade shows, training events and conferences.
InfoComm is also supporting The International Association of Exhibitions & Events (IAEE) new public relations campaign promoting the value of face-to-face meetings. This three-year program, kicking off in December, is the largest strategic initiative ever conducted by IAEE. The campaign will be conducted by Edelman Public Relations.