Selling Across Generations


Type: Recorded Webinar

Topics: Business and Management

Date: January 2011

Technology familiarity and preferences are at the heart of generational differences in the workplace. How does this influence the audiovisual professional’s approach to sales? This webinar will look at the profile of the four generations in the workplace regarding technology use, and what that means for the AV professional advising and providing business communications solutions.


Peggy O’Keefe, Professor, New York University and Baruch College