Elaine Jones – The Five Ws of Press Releases

In high school English class, most of us were taught the “Five Ws” for writing a news story: “Who, What, When, Where, Why.” There was also a sixth component to writing, “How.” This webinar provides a refresher course on the Ws as they apply to writing your press release but will devote more time to another interpretation of the Ws:

• Who should be receiving the release?
• What will make them interested in your news?
• When should releases be sent out?
• Where will your release have the most effect?
• Why should the recipient care about your news?
  and...
• How should your release be sent?

Presenter

Elaine Jones, Elaine Jones Associates