The Five Ws of Press Releases


Type: Recorded Webinar

Topics: Business and Management

Date: March 2012

In high school English class, most of us were taught the “Five Ws” for writing a news story: “Who, What, When, Where, Why.” There was also a sixth component to writing, “How.” This webinar provides a refresher course on the Ws as they apply to writing your press release but will devote more time to another interpretation of the Ws:

  • Who should be receiving the release?
  • What will make them interested in your news?
  • When should releases be sent out?
  • Where will your release have the most effect?
  • Why should the recipient care about your news?
  • How should your release be sent?

Elaine Jones, Elaine Jones Associates