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Create and Manage a Meaningful Business Development Function
CTS RU: 0
CTS-D RU: 0
CTS-I RU: 0
1 p.m. (New York)
Many companies have considered creating a business development function and some have actually done so — only to be disappointed with the outcomes. In an idea-packed and interactive roundtable hour, this session will look at what business development is and is not, how to establish the function, how to staff it, how to compensate the people performing it, how to track and measure results, what performance expectations and boundaries to set, how "business development" inter-relates with other departments (especially sales) and some pitfalls to avoid. It will draw on the personal experience of the speakers — including important lessons learned, both good and bad. This session will definitely shift the odds in your favor of having an effective business development function.
Bill Sharer, President, Exxel Management & Marketing Corp.